We aim to re-write the Guinness Book of Records next month by driving its all-new Insight coupe on a non-stop 3,500 mile 'Round-Britain' run, smashing the seven-year old fuel economy record and raising it to over 105 mpg.

Starting from Brighton on 3 June and following the coastline of the UK along a route laid down by 'Guinness', the Insight must visit 25 check-points and complete the course in less than 180 hours. Three teams of six drivers from seven countries will take turns piloting the Insight on this quest for ultra-economy.

Once again the organiser is Kumamoto-based medical doctor and life-long motoring enthusiast Dr Shigeru Miyano, already holder of 3 Records (1992 and 1993 with the famous Civic ETi and 1995 with an Enfield-Robin). At home in Japan, test drives with four Insights indicate that 110 mpg might be possible for the lap of Britain, reports Dr Miyano. Honda's R&D team drove the 885 miles from Tokyo to Kagoshima, without refuelling. They averaged 116.7 mpg, while the next two cars home recorded 116.4 and 112.4 mpg. In Britain, I think we will be able to exceed 110 mpg coming down the East coast of England. Overall I am confident that the Insight can beat the current petrol and diesel records and our target is to raise the record to 105 mpg".
Currently, two fuel economy records are listed by the Guinness Book : 85.96 mpg by a petrol-engined Honda Civic and 103.01 mpg by a turbo-diesel Daihatsu Charade. Cars attempting a record-run must be standard vehicles available to the public.